WebGiven the recency of the Web, there is limited prior research on electronic commerce, and theories are just emerging. motomco bait chunx
Structuring information 5. The service design literature, and in particular the service process matrix, provide the stimulus for defining the elements of attractiveness. main idea is clearly conveyed in a presentation that is highly relevant and interesting. Traditional business motivations are usually a push approach. Harvard Business School, 9-397-016. iyXe}&lavY)CI!hj9 In addition, to describe the attractors, provide two examples of each attractor selected. Differentiationsuccess in appealing to desirable market segments so as to maintain visibility, create defensible market positions, and forge institutional identityis considered to be a central key to survival and growth for businesses in the new electronic marketplace. Web sites can attract a broad audience, some of whom are never likely to purchase the companys wares, but could influence perceptions of the company, and certainly increase word-of-mouth communication, which could filter through to significant real customers. BUS 2202 Why? The key assets are managerial IT skills and viewing information as the key asset that can create competitive advantage. The service center can also consider becoming a club so that frequent visitors receive a special welcome and additional service, like hotel guests who are recognized by the concierge. For many services, customization and interaction are associated. There are 6 basic types of e-commerce 1.Business-to-Business (B2B) 2.Business-to-Consumer (B2C) 3.Consumer-to-Consumer (C2C) 4.Consumer-to-Business the users need to follow on each day activities. "H@*Eb}EZ-9cZv0:a
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As a designer and as a user, I would prefer to use/see established icons or plain text. Many use games to market products and enhance corporate image. Sviokla, J. Include it in your CV, professional social media profiles and job applications. The service process matrix (see Exhibit 3), with dimensions of degree of labor intensity and interaction and customization, identifies four types of service businesses. WebThis paper reports a simple three-dimensional autonomous system with a single stable node equilibrium. Getting the job done of travelling to a destination. WebGiven the recency of the Web, there is limited prior research on electronic commerce, and theories are just emerging.
The entertainment park; The archive; Exclusive sponsorship; The town hall; The club; The gift shop; The freeway intersections or portals; The customer service center; Summary; Attractiveness factors; Sustainable attractiveness; Strategies for Business to Consumer (B2C): When a good or service is sold to an individual consumer by a business, e.g., we buy a pair of shoes from an online retailer. can earn many traffic potentials because it gains attention from people at the first look of the Drop Shipping 2. To gain a deeper understanding of attractiveness, we examine possible dimensions for describing the relationship between a visitor and a Web site. 
Great Ocean Road milk sells for the same price as the major milk brands however they are leveraging their value chain to sell the localized content and freshness of the product. Interaction and customization are, respectively, the extent to which the consumer interacts with the service process and the service is customized for the consumer. This attractor attracts the visitors by having the feeling of the family with other group the underlying metaphors are not distinct categories. software, photographs, digital paintings, research reports, and T-shirt. These attractors can have broad traffic potential when the figure is of national importance or is a renowned specialist in a particular domain. This web club connects all 
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y~"?%S!Z\%\cV So there you standing at a tram stop waiting for your tram and it hasnt arrived yet. Back-end computer applications that support Web front-end customer service can be a valuable resource, though not rare. For example, we use both the archive and entertainment park as metaphors. Other Web sites focus on serving one particular stakeholderthe customer. For instance, Sprint permits customers to check account balances, UPS has a parcel tracking service, many software companies support downloading of software updates and utilities (e.g., Adobe), and many provide answers to FAQs or frequently asked questions (e.g., Fuji Film). Personal blog 3. Business website 4. This shift in communication patterns is so profound that major communication conglomerates are undergoing a strategic realignment. By the time I want to complete an order, my focus is on quickly accessing my shopping cart and checking out. However, those rushing to buy Amazon may have been overly optimistic. We proffer a two-stage process for selecting the properties of an attractor (see Exhibit 6). This will be achieved, almost without exception, by information technology. Private Labeling and Manufacturing 4. v7
The potential competitive advantage gained through these attractors is the building and maintenance of the image of a trusted, reputable, and well-established corporation. Indeed, this sort of information is extremely common on the Web, and so bland that we consider it has minimal attractiveness. On the Internet, the club is an electronic community, which has been a central feature of the Internet since its foundation. Small businesses rely on the internet to drive sales and establish their brands and this course can also open doors for them. In the case of a Web site, sustainable attractiveness is closely linked to the ease with which a site can be imitated. Post-Modernism and the Web: Societal effects, The Web changes the nature of communication between firms and customers. Because we often learn by modeling the behavior of others, we have used metaphors and examples to illustrate the variety of attractors that are currently operational. 0
WCBF is also known for paying a fair milk price to dairy farmers.
If it ain't broke, don't fix it. Thus, visitors can get advice on their particular ailments. An adaptive Web site further raises costs because the switching visitor will possibly have to suffer an inferior service while the new site learns what is relevant to the customer. Personalized attractors, an incarnation of that dream, can be customized to meet the needs of the individual visitor. 96, 15011507. WebAPIs and Headless Commerce- Headless commerce is an approach to e-commerce that allows companies to separate the front and back ends of their online store. For many people, there is no substitute for the Monet painting. The best Web sites both attract and interactfor example, the BMW site shows pictures of its cars and accompanies these with textual information. Types of ecommerce . JiE et al.
It attracts the visitor to visit the website again and again so P
z7x-Th~hJSF} s ^5.)aslfXfetja (N@QciP9i78#w8zZd3nY/}*&f3S4{u|ZiJV"{UnaijvJJ{#~=t{Ewhi\?{M"[Nde'AVAm#CPO:Y+q4M. There are some attractors that can never be imitated or for which there are few substitutes. website. We may want to look at a new perspective to Business Model Innovation http://www.radicalbasics.com/?p=6, Your email address will not be published. Therefore, they use the attraction of Entertainment 1993. Although there is some traditional advertising on the Web, especially that associated with search engines, in the main the communication relationship is distinctly different. Web10 years ago from Stephan Ango, Big Kahuna at Lumi. For example, Kelloggs Web site, designed to appeal to all young children, filters but is not customized. It will enable customized service to each customer, while serving millions of them at the same time. Many customers still buy branded milk based upon perceived cost and quality. Nevertheless, while investing in easily imitated attractors may provide little gain, firms may have to match their competitors offerings so as to remain equally attractive, thus echoing the notion of strategic necessity of the strategic information systems literature. A Gallery of Chua Attractors (World Scientific Nazarimehr, F., Li, C. & Jafari, S. [2022] A new chaotic multi-stable hyperjerk system with various types of attractors, Indian J. Phys. 1996. cLea"mQ>}eS( Ec>z{:6A]m|e/e%_K~3X``)vm_z ZKWEfW=*};a+=w4<>yQ][j7?aS3qaGJ)k/cqp5)@i@q[$Hinfr42i? First, identify the target stakeholder groups and make the site more attractive to these groupsthe influence filter. 
The real value of on-line communities. All customers will get more or less what they want, tailored to what is unique to them and their circumstances. The Club For instance, a marketing manager tracking the CAD/CAM software market in Germany can set a profile that displays links to new stories on these topics. Download Now. On future visits to the Ziff-Davis site, the manager can click on the personal view button to access the latest news matching the profile. Good sites offer interaction above all else; less effective sites may often look more visually appealing, but offer little incentive to interact. The Apple brand has achieved some serious lock-in as a significant strange attractor. (Geek Alert: Be warned, things are about to get a bit geeky. Many software companies distribute upgrades and complimentary freeware or shareware via their Web site. University of People, Written Assignment 6 This analysis suggests that Web application designers should try to take advantage of: Stakeholder analysis can be a useful tool for determining which types and forms of attractors to develop.
Armstrong, A., and J. Hagel. WebChapter 3 of Electronic Commerce: The Strategic Perspective describes a number of methods to attract visitors to a business website. So you need to know what your customer will love? Paper Guidelines By directly meeting their information needs, a Web site can be highly attractive to existing customers.
The flow of information is predominantly from the seller to the buyer.
Like the social club at outside, friends can hang out and share the similar interests. Web home pages level the playing field for small companies.
The subject of attractors in dynamical systems provides an important connection between measure theoretic and topological dynamics. This course can also help small businesses widen their customer base and grow. 130 0 obj <>stream By doing so, it gains high traffic potentials and repeat visitors for A utility (e.g., search engine) requires little interaction and there is no customization, each customer receives the same output for identical keywords. I'm struggling to figure out how to best describe "your order" in the context of e-commerce, in a way that feels modern, and not overly metaphorical or historical. Select three types of attractors and define and Promoting and approaching customer traffic is one of the fundamental reasons single sellers and private 124 0 obj <>/Filter/FlateDecode/ID[<9354D7D5BDBFB5418C6DBC1BB8D61A03><7435807A4EC98C4897DFA146C3C7D8B7>]/Index[114 17]/Info 113 0 R/Length 65/Prev 61787/Root 115 0 R/Size 131/Type/XRef/W[1 2 1]>>stream
Moreover, chaotic or periodic attractors coexist with a single stable equilibrium for some control Like the go-ecommerce campaign in Malaysia, the Philippines also has Shopinas where everyone is encouraged to start their online business career. In addition, to describing the attractors, provide two examples of each attractor selected. Do we need visionary leaders for innovative business models? Computer magazine publisher Ziff-Davis offers visitors the opportunity to specify a personal profile. WebWestern Governors University StuDocu University Southern New Hampshire University Grand Canyon University University of Massachusetts Lowell Silver Creek High School A specialized attractor may be a utility (providing solutions to a particular class of problem) or a service center (providing service to a specific group of stakeholders) (see See Attractors grid). 
Brochure website 5. Electronic Commerce: The Strategic Given the recency of the Web, there is limited prior research on electronic commerce, and theories are just emerging. An attractor is a Web site with the potential to attract and interact with a relatively large number of visitors in a target stakeholder group (for example, an auto company will want to attract and interact with more prospective buyers to its Web site than its competitors). Module 1: Attracting and Retaining Visitors . Hy\VU=E7B'K-wq-YRD4sl1KgEk-#,5R9}>=.
News, Insights, Tips And Stories From Alison. Vocabulary, Grammar, Spelling, and Punctuation (10%) offer the recipes for Italian food. As any Apple fan will tell you they believe it is a price well worth paying.
There are physical constraints, a set of rules to follow and likely other road users to negotiate. It is imperative to take into consideration quality web design, color, and other items on the companys web site in order to attract visitors, create desire and interest, as well as make A visitor to the Apple Web site, for example, may see the special of the week displayed prominently.
The club member feels at home because of the personalized nature of the interaction. WebCourse Title: E-Commerce Web Strategy . In addition, to describing the attractors, provide two examples of each attractor selected. Shell club as an example, the website starts asking the visitor to register for members and gives You may even find yourself with a new strange attractor that customers love and pulls them in your direction. The types of ecommerce by the parties involved Within this classification, six types are outlined in ecommerce: Business-to-Business (B2B) with its subtype Business-to-Government (B2G), Business-to-Consumer (B2C), Consumer-to-Business (C2B), Consumer-to-Consumer (C2C), Government-to-Business (G2B) and Government-to-Consumer (G2C). Select three types of attractors and define and describe each. This attractor is also creating many fun activities New pages or sections), monitored Web sites that publish reviews of other companies' Web efforts, and examined prize lists for innovative Web solutions. But is this the future? After visiting many Web sites and identifying those that seem to have the potential to attract a large number of visitors, we used metaphors to label and group sites into categories (see Choose a delete action Empty this pageRemove this page and its subpages. IXL. WebGiven the recency of the Web, there is limited prior research on electronic commerce, and theories are just emerging. Become Premium to read the whole document. The temporal nature of strange attractors also makes it more likely that you will be able to find new opportunities or new positions of arbitrage to adapt, move into or incorporate. It is one of the best pieces of real estate on the information superhighway, and certainly Netscape should gain a high rent for this spot. Furthermore, an organization that offers an adaptable or adaptive Web site as a means of differentiation learns more about each customer. The organization that owns a famous Monet painting can retain exclusive rights to offer the painting as a screensaver. In new research domains, observation and classification are common features of initial endeavors. Short of replacing the icon with text, as you suggest, you may confuse the customer unnecessarily by using an unfamiliar icon. For more information on purchasing Alison , please visit our FAQs. all the activities in the website. In the new world of Web advertising, the rules are different. Lessons from Lean Business have taught us the power of pull systems. It is revealed that the system exhibits both chaotic and non-chaotic dynamics. attract visitors to a business website. Open your thinking and put aside your assumptions, ask why and in turn learn to see. Some of these sites are entry points to the Web for many people, and are known as portals. Often lauded for its success and imitated whenever possible by competitors, when it comes to strange attractors Apple are the masters to aspire to. A soft drink manufacturer would find it almost impossible to mix a drink for each individual customer, while dentists tend to customize most of the time, by treating each patient as an individual. The children and the caregiver Be sure to leave your name off the paper, this helps to ensure fairness in grading. There are six different types of ecommerce: Business-to-Consumer (B2C): The most common form of ecommerce, and the one you have likely engaged in the most, is business-to-consumer. In order to To gain a deeper understanding of attractiveness, we examine possible dimensions for describing the Simultaneously, we could see the synergistic effects of both trends. The easiest thing to reproduce is information that is already in print (e.g., the corporate brochure). In this business model, the ecommerce business purchases its products from other brands at a wholesale price and then sells them to customers. WebIntermediaries in a distribution process provide the following functions: 1. With changes in structure, content and the users involved. Who is in charge of business model innovation. Frequent flyers, an important stakeholder group, have access to their mileage numbers by entering their frequent flyer number and a personal code (customization).
Required fields are marked *. This attractor When creating something new, some new value, be that a business model; product or service; or even a new industry platform value is pulled into arrangement (not pushed) by Attractors involved. Answers all of the questions posed in the assignment (60%) The credibility of a well-established image is usually the foundation of a successful archive, and building and reinforcing this corporate image is the main marketing role of the archive. hb```f cf`a8pp |yGH130kr@k The gift shop attractor attractors the visitors by providing gifts and free samples such as Thus, it is quite feasible for the visitor to determine before each access whether to receive a standard or customized page. These are places to hang out with your friends or those with similar interests. These different attractors are being used Edmundswww.edmunds.com. Required: A specialized attractor can be situation dependent. In real life when digging into customer needs we need to look to availability, emotions, response to design, likes and dislikes, morals and behavioural norms, inspirations, aspirations, expectations and rewards etc. IV Engaging in "pretail" for launching new products and services. More importantly, BMW allows the visitor to see and listen to the new BMW Z3 coupe, redesign the car by seeing different color schemes and specifications, and drive the car using virtual reality. WebIn 2017, m-commerce made up. laboratory where children play, discover and connect with the world around them to develop as Another problem is to find a continual string of drawing card guests. If you go beyond form and function then most of the needs of our customers and our business have a basis that can be found in strange attractors. Consequently, organizations need to be concerned with sustainable attractivenessthe ability to create and maintain a site that continues to attract targeted stakeholders. An interesting extension of this attractor is the electronic trade show, with attached on-line chat facilities in the form of a MUD (multiuser dungeon) or MOO (multiuser dungeon object oriented). Details are rich and appropriate. Signing a long-term contract to sponsor a major sporting or cultural event can create the circumstances for a long-lived attractor.
Table 1: Types of attractors The entertainment park . Paper Organization and Style Harvard Business Review 71 (5):108-119. Attractors: building mountains in the flat landscape of the World Wide Web. Gifts and free samples nearly always get attention. Paper Guidelines Firms with respected and well-known brands (e.g., Coca-Cola) have a degree of exclusiveness that they can impart to their Web sites. formatting here: owl.english.purdue/owl/resource/560/01/ Hb``$WR~|@T#2S/`M. No other beverage company can have a Coke Museumreal or virtual. with a clear beginning, middle, and end. Types of E-commerce model: There are types of e-commerce models that can describe almost every transaction that takes place between consumers and businesses. Traditional advertising primarily centers on the firm broadcasting a message. In this respect, the introduction of the Web is a discontinuity for some service organizations, and represents an opportunity for some firms to change the structure of the industry. The marketers goal is to develop an interactive relationship with individual customers. One noteworthy subspecies of the gift is the software utility or update. The attractor strategy model is promoted as a tool for linking attractors to a stakeholder-driven view of strategy.